Sparks stimulate conversation.

Sparks influence action.

Sparks unleash imagination.

Good things happen when people feel a spark.

We ignite positive outcomes by discovering and maximizing sparks that come from understanding real people and culture. Our tailored approaches to research, brand and campaign development help inform brand decisions and energize imaginative creative thinking.

What we think

Routine research rarely generates fresh perspective.

Our intentionally discomforting research frameworks engage and disarm participants, unlocking emotions and fostering memorable conversations that inspire impactful decisions.

Research

Sparks require sustainable environments in which to thrive.

We create distinctive brand strategies that illuminate dynamic and effective pathways to growth by diagnosing company, customer, cultural, and competitive implications.

Brand

Tensions are lighter fluid for creative ideation.

Lively creative strategies and ideas revolve predominantly around tensions. Tensions are good problems - they’re rooted in wants and needs, desires and insecurities, which are innately emotional and lead to better ideas and outcomes.

Creative